D2C brand Sleepyhead has launched its furniture portfolio having a national campaign featuring brand ambassador Ranveer Singh. This is actually the second leg of the ‘Fabulous Living’ campaign and showcases Ranveer endorsing the brand’s signature sofa and recliner.
“The campaign marks the brand’s pursuit to establish itself like a complete home lifestyle logo and grow its furniture portfolio to twentyPercent of their revenue by FY 22-23,” the organization stated.
Mathew Frederick, Chief executive officer and Co-founder Sleepyhead stated, “There is a big need gap looking for home and lifestyle products for brand new age home makers. They seek contemporary furniture that meets their design sensibilities without compromising on quality at accessible prices. At Sleepyhead we’re dedicated to fulfilling this need gap by looking into making furniture which makes day to day living fun and fabulous. Ranveer Singh as our brand ambassador is the best choice because he personifies the brand’s quirk, dedication to design and quality. Our ‘Fabulous Living’ campaign fuels our growth plan to become a 300Cr brand by FY 22-23 with 20% revenue contribution from furniture.”
Sleepyhead’s new campaign catches Ranveer in your own home awaiting his buddies as well as in an adorable love-hate moment together with his stylish Sleepyhead sofa. He flaunts the couch, its design and it is German tested durability but simultaneously is attempting to cover it, before his buddies arrive. Ranveer explains this would be to keep your spotlight on him throughout his own party. But his buddies appear before he’s an opportunity to hide it so that as Ranveer expected, they completely overlook him and swoon within the sofa and it is beautiful design. The show ends with Ranveer happily surrendering his spotlight to his Sleepyhead sofa.